Released January 21, 2025 | Available until TBD | Blog post
Applies to all versions.
Insights APIs for both media and user objects are now available for apps that have implemented Instagram API with Instagram Login.
Introducing the following metrics field for media and user insights:
views
Applies to v22.0+. Will apply to all versions April 21, 2025.
clips_replays_count
on media insightsig_reels_aggregated_all_plays_count
on media insightsimpressions
on media and user insightsplays
on media insightsNote: API requests with the impressions metric will continue to return data for media created on or before July 1, 2024 for v21.0 and older. API requests made after April 21, 2025 for media created on or after July 2, 2024 will return an error.
The Instagram v1.0 API is deprecated.
The following endpoints are affected:
GET /{instagram-user-id}
GET /{instagram-user-id}/agencies
GET /{instagram-user-id}/upcoming-events
GET /{instagram-user-id}/authorized-adaccounts
POST /{instagram-user-id}/upcoming-events
POST /{instagram-user-id}/authorized-adaccounts
GET /{instagram-media-id}
GET /{instagram-media-id}/comments
GET /{instagram-carousel-id}
GET /{instagram-carousel-id}/comments
GET /{instagram-comment-id}
GET /{instagram-comment-id}/replies
POST /{instagram-media-id}/comments
POST /{instagram-carousel-id}/comments
POST /{instagram-comment-id}/replies
POST /{instagram-comment-id}
DELETE /{instagram-comment-id}
GET /{page-id}/instagram-accounts
GET /{page-id}/page-backed-instagram-accounts
GET /{business-id}/owned-instagram-accounts
GET /{business-id}/instagram-accounts
GET /{business-asset-group-id}/contained-instagram-accounts
GET /{fb-business-user-id}/assigned-instagram-accounts
GET /{fb-user-id}/assigned-instagram-accounts
GET /{fb-system-user-id}/assigned-instagram-accounts
GET /{ad account id}/instagram-accounts
GET /{ad account id}/connected-instagram-accounts-with-iabp
POST /{page-id}/page-backed-instagram-accounts
DELETE /{business-id}/instagram-accounts
Please migrate your API calls to the Instagram Platform endpoints.
Applies to v22.0+.
Page recommendations have been deprecated for v22.0 and future versions. Attempting to read a recommendation, or get recommendations on a page, will return error code 12
, and Page ratings webhooks will no longer be sent.
Affected endoints:
Affected webhooks:
Released January 21, 2025 | Available until TBD | Blog post
Applies to v22.0+. Will apply to all versions January 20, 2026.
The instagram_actor_id
field for the following endpoints is deprecated:
Please migrate your API calls to use the new instagram_user_id
field.
The effective_instagram_story_id
field has been deprecated for the GET /adcreative
endpoint. Use the effective_instagram_media_id
field instead.
The instagram_story_id
field has been deprecated for the GET /adcreative
endpoint. Use the source_instagram_media_id
field instead.
Applies to v22.0+.
Opting ads in to and previewing ads using the STANDARD_ENHANCEMENTS
bundle is no longer supported.
The following endpoints are affected:
POST /{ad-account-id}/adcreatives
POST /{ad-account-id}/ads
GET /{ad-id}/previews
GET /{ad-account-id}/generatepreviews
Applies to v22.0+.
Segment Asset Customization is no longer supported.
Applies to all versions.
An employer exclusion can now be created at the ad account level, which will be applied to all active campaigns.
The following endpoints are affected:
Applies to v22.0+. Will apply to all versions April 21, 2025.
As a result of this change, custom audiences will be deprecated within the exclusions
field. You can still continue using custom audience exclusions by using the excluded_custom_audiences
field instead. For more details see Advanced Targeting: Custom Audiences.
The following endpoints are affected:
POST /{ad-account-id}/adsets
POST /{adset-id}
POST /{adset-id}/copies
GET /{ad-account-id}/delivery_estimate
Applies to v22.0+.
Expands location targeting beyond an ad campaign's target cities or regions to deliver ads to people who have shown interest in a location.
The following endpoints are affected:
POST /{ad-account-id}/adsets
POST /{adset-id}
GET /{adset-id}
GET /{ad-account-id}/delivery_estimate
Applies to v22.0+.
The promotions
field has been deprecated and replaced by the promotion_details
field. Please discontinue using the promotions
field, as it does not contain complete information. Please migrate your API calls to the new promotion_details
field.
The following endpoint is affected:
Applies to v22.0+. Will apply to all versions April 21, 2025.
The Instagram endpoints supported by the Marketing API have been deprecated.
The following endpoints are affected:
DELETE /{instagram-comment-id}
GET /{instagram-carousel-id}
GET /{instagram-carousel-id}/comments
GET /{instagram-comment-id}
GET /{instagram-comment-id}/replies
GET /{instagram-media-id}
GET /{instagram-media-id}/comments
GET /{instagram-user-id}
GET /{instagram-user-id}/agencies
GET /{instagram-user-id}/ar_effects
GET /{instagram-user-id}/authorized_adaccounts
GET /{instagram-user-id}/upcoming_events
POST /{instagram-user-id}/authorized_adaccounts
POST /{instagram-carousel-id}/comments
POST /{instagram-comment-id}
POST /{instagram-comment-id}/replies
POST /{instagram-media-id}
POST /{instagram-user-id}/upcoming_events
Please migrate your API calls to use the following Instagram Platform endpoints:
Update: The rollout of previously announced restrictions to customer list custom audiences (CLCAs) referenced in the article below, have been delayed.
Certain customer list custom audiences will become ineligible for usage in ad sets of housing, employment, and financial products and services, including credit, campaigns beginning March 2025. Learn more about the update here and whether the restrictions apply to you.
Applies to v22.0+. Will apply to all versions March 2025.
Starting with v22.0, you will be unable to create or update ad sets if their targeting options contain one or more ineligible customer list custom audiences. You will need to either certify if eligible or remove any such audiences to successfully create or update the ad set. Starting early April 2025, existing campaigns/ad sets using customer list custom audiences which do not follow the requirements may be paused. If this happens, you will see errors in Ads Manager and the Marketing API with instructions.
The is_sac_cfca_terms_certified
field will be added to the ad set API. You will be required to use this field to certify that any customer list custom audiences being used in an ad set of a housing, employment, and financial products and services, including credit, campaign comply with Meta’s CLCA certification.
This change affects the following endpoints when creating or updating ad sets:
Applies to all versions.
Starting on January 6, 2025, you can use the new is_eligible_for_sac_campaigns
field to identify whether a custom audience can be used in ad sets of Special Ad Category campaigns. You must provide the intended special_ad_categories
and special_ad_category_countries
of the Special Ad Category campaign using the audience, as well as the ad_account_id
which will use the audience to create or edit the ad set.
This change affects the following endpoints:
See Special Ad Categories for more information about these changes.
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